“What are you made of?” From Beijing to Boston, Birmingham to Bangalore, we are asked this question by stars of sport and screen as they peer from billboards and magazines. The luxury watch company TAG Heuer invites us to feel that wearing its brand provides the answer: you are made of something strong, successful, and beautiful. As the need for sustainable consumption grows worldwide, it is time to ask the luxury brands that very same question: “what are you made of?”.
The findings of WWF-UK’s analysis of the environmental and social performance of the luxury goods sector is presented in the ground-breaking report Deeper Luxury: quality and style when the world matters. The analysis is that despite strong commercial drivers for greater sustainability, luxury brands have been slow to recognise their responsibilities and opportunities.”
[...] Cristiano Baptista Did an interesting post today on designdesu.wordpress.comHere’s a summary…. [...]